Like is good, but show the love
As more and more people flock to social media sites, like facebook, twittter, and youtube to get daily and in some cases hourly dose and over doses of information input, so too are businesses and not for profits following along. Go where the people are right?
As one of the people that not for profits are following to your favorite social site in hopes to get your attention, how can you use your influence to help?
Like is not enough
Ok, you band, youth group, club, church or other not for profit is on facebook and they asked you to like them. Great. But that’s not enough. Granted they’re going to have to provide good content and keep you informed. But other than just seeing it in your stream, what good does this do them?
If they share you share. Whether it’s a blog on the latest update, a picture of a cool event, or a link to a story written about them, share it on your platforms. And while you’re at it switch it up. If you want to truly leverage your influence, take what your NFP posted on fb and share it on twitter, or Linkedin. By mixing up the platforms you help your cause reach a greater audience both for that event or post and for greater awareness.
2. Support by attending
Was that a call to action they posted? Attend the event as a participant. If you use geolocation, check in and let people know your there and the details they need to do the same. Post pictures of you and the event on your social platforms.
3. Offer to help
Contact your NFP and ask if you can help. Sometimes one more set of hands is exactly what is needed. Offer your connections. Maybe it is an event that needs businesses to sponsor or support it. Offer to contact a few of your connections to present the opportunity. Just as in selling, a warm introduction is always more profitable than a cold call. Don’t forget to post pictures.
4. Tell your story
Why do you support them? What did they do to win you over? If you, a family member or close friend has been impacted by a service or program from your favorite NFP, consider telling your story. Post it on your personal, or company blog. Don’t have one? Write it out anyway, and send it to them.
No matter how you do it, do more than like.