Advanced Social Media Skills Series
This five week series is for the advanced social media student. Each two hour session will focus on a different aspect of advanced social media topics. Classes can be taken individually for $75.00 or purchased as a complete series for $250. The complete series option will not only give you the best value saving your company $125, it will give you a better edge over your competitor.
COMPLETED Profile Blitz – Learn how to maximize your profile to build your personal brand as well as your business brand. Learn the common mistakes businesses make with personal profiles. This will include an interactive review of one or more of each participants profiles on a variety of platforms. Leave with easy take away fixes you can share with your team to build their profiles as well.
6/22 Policy planning and Employee Implementation – Your business name is on their facebook pages; everything they say, every picture they post, represents you and your business. Do you even know what they’re posting? This intense two hour session will help you understand what you need to create an online policy, or amend your current one, and give ideas and suggestions on how to present this to your staff.
6/29 Goal Setting and Metrics - How can you get there if you don’t know where you are headed? If you have a facebook page, a twitter account, a youtube, and/or a linkedin page, and you don’t have a plan and a goal, you’re wandering aimlessly in the desert. You might be fine for a while but you need to have a clear sense of direction. Uncover hidden goals that will help your business stay on track. Learn tools and techniques that will help you monitor and measure your social media success.
7/13 Strategy – (Goal session strongly encouraged prior to this session.) Now that you know what you want to achieve through your social media, learn how to effectively attain that goal. We’ll explore what platforms are right for your business style. We’ll set a workable plan of action that’ll get you and your team aligned to meet your goals. We’ll assist in identifying influencers on your team and in your business circle, develop content creation techniques, and create a system of streamlining your processes into your daily business life and into your current marketing plan.
7/20 Reviewing and updating your strategic plan – You’ve started down the path to your business success utilizing the policy, goals and plans you’ve developed, now what? Learn how to stay on track with your plan, and what to do when you need help. Learn how to measure your goals, and analyze your results. Learn what can’t be measured, and why it’s important. Discuss how long to wait before reviewing your plans.